Blog
#BrightonSEO slides – Faceted Nav
Ok so brutal honesty, I knocked up this post about an hour before my talk. It’s not pretty, but it has the link you need! Priorities. GET THE SLIDES
5 Things I’d change to boost conversion for Hotel Chocolat
Ahh yes, Hotel Chcolat – the ‘go to’ mega posh chocolate brand who appear to be doing a great job of wiping out Thorntons (when was the last time you saw one of their stores on the high street?) Also,...
Poundland has made a costly ecommerce mistake and here’s why
Just like many other Brits I’m a huge fan of Poundland. Bargain central. From their slap-in-the-face Toblerone rip off Twin Peaks bar to being able to spend a fiver on kids’ toys to keep them happy at the park –...
Glossier, you’re missing out on serious organic revenue. Here’s why.
I’m a big fan of Glossier – their brand, look and feel of their website and product photography, it’s all sharp and super on-point. However, what I particularly like is how they proactively showcase their products across a mix of...
Why Investing in SEO (Without First Optimising Conversion) is a Poor Choice
An often common belief amongst eCommerce brands that are looking to scale is that investing in traffic acquisition / driving more traffic is a sure-fire way to grow sales. That’s not always the case. More importantly, you’re totally capping your...
Analysts at ASOS – here’s the GA rig I’d be asking for right now.
In case you missed it, it seems that the online megastars in the apparel and fast fashion world aren’t wasting time buying up the high street. Update: It looks like ASOS decided to shut down TOPSHOP, TOPMAN and Miss Selfridge...
It’s been one hell of a year… My 2020 roundup
I promised myself that this Christmas, I’d give myself some proper time to rest up, reflect and eat everything in sight before we say goodbye to this right bastard of a year; also known as 2020. For context, I’ve been...
Can we Talk About The Quirks of DebugView in GA4?
So if you’re new to Google Analytics 4 (previously Google Analytics App + Web) then you may have noticed a new menu whilst having a look through the menus called DebugView. It’s not new as such as it’s been in...
My tips (and the big mistakes I’ve seen so far) for Black Friday 2020
So, no pressure Black Friday, but 2020 has been an insanely (determined not to use unprecedented in this post) challenging year for retail. With high-street footfall levels at an all-time low, you’ve certainly got your work cut out this time...
Primark needs a socially distanced queue that wraps 2x around the globe just to clear their £1.5bn stockpile
It’s no surprise that Primark failed to find a favourable route to a sustainable and profitable ecommerce model. However, what did come as a surprise to me is just how hard of a kick in the crown jewels they’ve had...