The proof is in the project

eCommerce case studies

How deleting over 50% of a website reversed traffic erosion and increased sales.

A unique case where removing large amounts of a website reversed traffic erosion from organic search and encouraged sales to bounce back to previous levels.

Leading an eCommerce migration resulting in a 175% increase in YoY sales

I led a migration to an all-new CMS and product taxonomy for a £multi-million B2B company; directing both webdev and SEO to deliver a new site that delivered technically and commercially to transform sales and traffic.

Overhauling site search & enriching analytics to increase sales from search by 40%

A project where I helped Paperchase understand what was behind their self-confessed conversion issue. A intensive and full-throttle project that required in-depth data analytics and transformation of site search.