“For this particular client, I was brought in to grow traffic, but traffic wasn’t their problem. Issues were elsewhere… I got to work and online sales were up by 175%.”
Since the age of 15, I’ve been obsessed with two things; fragrance and selling online. Fragrance continues to be an expensive hobby and eCommerce became a thriving career.
I’m an ecommerce consultant specialising in growth & conversion
I’ve delivered incredible results and sustainable growth for businesses like Caterpillar, Renault and Chemist Direct.
I deliver eCommerce growth first, SEO second
With over 12 years digital marketing experience, I help you to proactively sell more online and convert more of your traffic in to orders.
SEO is just a part of the ‘how’ and is not the be-all and end-all of what you need to deliver sustainable eCommerce growth. In fact, for one particular client, I was brought in to grow traffic, but traffic wasn’t actually their problem.
They actually had a series of issues elsewhere including checkout issues, conversion and customer experience problems. I got to work and online sales were up by 175%.
At 16, I secured my first job in electrical retail sales
2 years in, I’d won numerous awards for best regional sales and customer service. I focussed on understanding what the customer wanted from their next TV, fridge or washer instead of just fixating on their budget.
At 18, I’d sold £100,000 of products on eBay
After making my first online sale, I was hooked. I then went on to selling over £100K of TV accessories on eBay. Selling more than my direct competitors meant my listings were often the top result across multiple categories.
By applying the same sales approach that served me well in my retail role, my product copy focussed on what my products can do for my potential customers; the pain points they solve and the solutions they provide. It worked.
5 years ago, I’d delivered my first eCommerce strategy – resulting in a £multi-million sales increase
I applied everything I knew, worked hard, experimented and learned. I (and my employer at the time) were rewarded.
A string of successes began to bear fruit, including a campaign delivering a 175% year-on-year sales increase and doubled organic traffic.
I speak around the world about eCommerce SEO, CRO and sales growth
I’ve spoken to tens of thousands of budding digital execs right through to seasoned pros about my learnings and sharing/discussing how to deliver eCommerce growth at scale.
Now, you can hire me to deliver impressive eCommerce growth for you
If you want to focus on delivering sustainable and profitable eCommerce growth, you should absolutely think about hiring me.