Blog
The AHREFS broken backlinks report could be missing equity goldmines and here’s why
So today I had a bit of an epiphany. Broken links in AHREFS appear to only be reported as such if the server that’s in receipt of the link responds with a 4xx, 5xx error or has a DNS issue....
So, you’re thinking of going freelance? I’m four months in and here’s what I’ve learned
It’s actually feels ridiculous to officially type this out, but I’ve been an independent eCommerce consultant for 4 months now. Yes, 4 months! 33% of an actual entire year. It’s been crazy, it’s flown by and I’ve learned loads. But...
5 Major Online Retailers That’ve Missed Huge Opportunities This Black Friday
…I’m always amazed when I find rookie yet costly mistakes made amongst some of the most popular and respected retailers during such an essential period of sales and commerce… It goes without saying, Black Friday is a huge deal for...
Lidl, you’ve a problem and it’s costing you bags of cash
I want to take a moment to celebrate the Middle of Lidi. It’s something I can’t help but swing by whenever I happen to run in to a Lidl. Most weeks there’s stuff I never knew I needed or wanted...
How to nail your Black Friday campaign and convert even better this year
[minti_blockquote]…sales are expected to top £7 billion this year for Black Friday and Cyber Monday in the UK alone. Can you afford to miss out?[/minti_blockquote] Nothing screams ‘it’s almost Christmas’ like Black Friday – I know, I said it; the...
Dear Sainsbury’s – I’ve handpicked three website issues that are costing you online sales
So, I love Sainsbury’s (especially those Vittoria Taste The Difference tomatoes) – they’re just so damn delicious and I buy them most weeks. However, today i’m not talking about their food or their incredible Taste The Difference range. No, today...
Good news, the rel=’nofollow’ update won’t trouble internal links
Unless you’ve been living under a considerably sized rock for the past two weeks (I won’t judge you too hard, we’ve all been there), the SEO community has been up in arms about Google’s recently announced changes to nofollow taking...
How Home Depot Slashed Their Organic Traffic Virtually Overnight
When I first started drafting out my next presentation, I knew I needed to get at some cool standout case studies. Home Depot made the short list, naturally. Household brand and instantly recognisable in the US? Check – Huge authority...
Hey MozCon, Here’s Even More Killer CRO Tips Using An SEO Web Crawler
So firstly, thank you so much for joining me in my first ever MozCon appearance. I’ve thoroughly enjoyed it and fingers crossed I’ll be back soon! When you start planning presentations, you honestly feel that half hour is more than...
How I Built my In-House SEO Dream Team
It’s no secret that one of the biggest challenges facing us SEOs almost on a daily basis is to constantly and tirelessly attempt to work synonymously with the web development department/team. Am I right, or am I right?! A power...