Technical SEO

An often common belief amongst eCommerce brands that are looking to scale is that investing in traffic acquisition / driving more traffic is a sure-fire way to grow sales. That’s not always the case. More importantly, you’re totally capping your...

The global pandemic that needs no introduction It’s properly disruptive and naturally, it’s a worry for many people globally too. However, I’m not a medical expert and I’m in no way pretending to be, but I do know a thing...

So today I had a bit of an epiphany. Broken links in AHREFS appear to only be reported as such if the server that’s in receipt of the link responds with a 4xx, 5xx error or has a DNS issue....

Unless you’ve been living under a considerably sized rock for the past two weeks (I won’t judge you too hard, we’ve all been there), the SEO community has been up in arms about Google’s recently announced changes to nofollow taking...

When I first started drafting out my next presentation, I knew I needed to get at some cool standout case studies. Home Depot made the short list, naturally. Household brand and instantly recognisable in the US? Check – Huge authority...

So firstly, thank you so much for joining me in my first ever MozCon appearance. I’ve thoroughly enjoyed it and fingers crossed I’ll be back soon! When you start planning presentations, you honestly feel that half hour is more than...

Ok, seriously – who cares about products that are no longer available / discontinued? Well, you’d be pretty surprised, actually.. It could be more than you think. In fact, by implementing this exact strategy, I’ve seen some jaw-dropping gains including...

So for this post I don’t have an impressive case study to reference, or a boat-load of mined data that I’ve processed to reveal something extraordinary. Put simply, this blog post materialised @ 4PM on a Tuesday after consuming at...

So, you’re thinking of using prerender.io for your wordpress website / blog? Here’s a detailed step-by-step guide that summarises everything you need to get the prerender service up and running on your WordPress installation. Note! If you’re already up-to-speed on...

If you’ve kids, or have relatives/friends who do, you’ll know that Kiddicare was yet another household brand to bite the high street dust and shut up shop. 10 of their 11 UK stores received the chop in 2014. Once one...