Blog
How to get ROAS for Ecommerce SEO using Google Analytics
Have you ever considered measuring SEO in the same way that paid ads and paid social are measured? Well, it’s possible and in this post I’ll share with you precisely how you can do just that. But, before we do,...
Should you bother investing in your product descriptions?
Having worked with many different ecommerce brands and websites at varying stages and levels of success, this has to be one of the most common dilemmas and challenges facing ecommerce businesses; should you invest real resources, time and money into...
GA4 Is Likely Exaggerating Your Direct Traffic (and here’s how to fix it)
Ahh, Google Analytics 4 – as controversial as it is powerful. Love it or hate it, it’s here to stay along with its quirky way of handling and managing session channel attribution. And nope… Although UTMs are often the key...
Let’s Talk Shop: Wilko vs. B&M – Is WIlko’s downfall due to poor SEO?
Episode Summary Don’t have the time to watch or just prefer to read? I’ve got you covered. You can review the episode summary and check out what has been covered in this video. Of course, the video is much more...
Why the Auto Migration Feature for GA4 Is A Bad Move
If you haven’t already heard the news, Google have announced that in March 2023 they’re going to automatically migrate properties that haven’t yet moved over to GA4 and are clinging for dear life to Universal Analytics. Although this might sound...
Should You Choose Headless Commerce? The Pros & Cons
What is headless commerce? Ultimately headless commerce allows you to separate the backend of the website from the front end. Ok, so without context, it doesn’t mean all that much, but when you apply it to the real world (and...
Toys ‘R’ Us Are Back! (But their links and traffic are not)
When you saw the cartoon giraffe on the telly and heard that unmistakable jingle, you knew shit was about to get real. It’s almost Christmas! For anyone born in the UK during the late 80’s and early 90’s you’ll remember...
#BrightonSEO slides – Faceted Nav
Ok so brutal honesty, I knocked up this post about an hour before my talk. It’s not pretty, but it has the link you need! Priorities. GET THE SLIDES
5 Things I’d change to boost conversion for Hotel Chocolat
Ahh yes, Hotel Chcolat – the ‘go to’ mega posh chocolate brand who appear to be doing a great job of wiping out Thorntons (when was the last time you saw one of their stores on the high street?) Also,...
Poundland has made a costly ecommerce mistake and here’s why
Just like many other Brits I’m a huge fan of Poundland. Bargain central. From their slap-in-the-face Toblerone rip off Twin Peaks bar to being able to spend a fiver on kids’ toys to keep them happy at the park –...