Winning ecommerce marketing ideas your customers will love, straight to your inbox.

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New insights, opportunities and quick-wins you can apply to your eCommerce website

Having worked with many agencies and clients, I’ve been exposed to a whole range of challenges and solutions when selling online.

From identifying how to scope out your key problem areas to fix and improve sales through to finding more effective ways to better serve your customers.

I’ll be sharing tried and tested strategies you can implement to make tangible improvements to sales and conversion.

From SEO to Google Analytics, tips to advance eCommerce performance

A solid SEO foundation and a robust analytics platform can’t be underestimated when it comes to reaching ready-to-buy customers and maximising online sales.

I’ll be showing you and walking you through best practise SEO, tips for mining analytics insight, merchandising strategy and more; all in the aim to maximise eCommerce performance.

Real-world SEO case studies so you can avoid making similar mistakes

Who doesn’t love in-depth case studies of household brands? (Here’s one post I baked up earlier.) I highlight missed opportunities and key mistakes that even the biggest brands are guilty of making.

From broken internal links to poorly managed website migrations – I uncover costly eCommerce mistakes that you can’t afford to miss whatever your size.

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Each released newsletter is exclusive to my email subscribers and isn’t published on the blog.

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Actionable, step-by-step and jargon-free advice
Every newsletter includes a detailed tutorial on a specific topic
Great ideas for quick wins
Solutions to some of the most common challenges/problems
Absolutely no sales BS
It’s completely FREE

So, who am I?

I'm an eCommerce consultant, writer and international speaker who's obsessed with the world of selling online since the age of 15 and I've generated £millions in revenue for clients.

I've owned a six-figure eBay business, worked for eCommerce companies and now I deliver sustainable online sales growth for global brands like Caterpillar, Chemist Direct and Renault.

What do clients say?

At a time when we needed an extra pair of eyes (and someone who didn’t know the site we were working on), Luke delivered us an audit, which was unlike any other audit I’ve seen.

It only covered what we wanted to know; step by step so we could understand the process he went through; and with clear next steps for us to work on with developers (and further opportunities we might want to explore too).

It was exactly what we needed – and we still pass it around when someone new starts working on the client. I’d recommend giving Luke a shout when you have an issue you just can’t clear your head to solve.

Steven, Co-FounderRise at Seven

Having commissioned Luke to support our agency with two complex Digital Transformation Audits, his professionalism and expertise has been essential to our success with those projects.

Luke possesses a rare mix of skills and experience that produces technical insight and recommendations that would typically be performed by multiple channel specialists.

Luke continues to impress our team, delight our clients and I’m proud to call him a partner of our agency. We look forward to the next project Luke!

James, DirectorStrategiQ

Luke helped us to plan and implement a merger of two brands and eCommerce websites.

Luke was able to deliver expert consulting and hands-on support from both an SEO perspective but also wholly considering CRO and UX too.

We now continue to work closely with Luke to help us deliver the eCommerce growth we’re looking to achieve.

I’d strongly recommend Luke to anybody specifically looking for on-going help with an e-commerce project, his knowledge has been priceless.

Adam, Marketing ManagerDigital ID