Simplifying GA4 to get it working the way you need it to
GA4 is a minefield. Working with me means it doesn’t have to be
Google Analytics 4 can be as challenging to use as it is powerful; particularly if you were an avid user of its predecessor (universal analytics).
My role as your Google Analytics consultant is to help you get the data and insights you need without having to fight with GA4 to get to it.
Surfacing insights you didn’t even know you needed
GA4 is a powerhouse when it comes to data, but the ‘out of the box’ setup leaves a lot to be desired. Working together (with me as your Google Analytics consultant), I can understand the key business questions you want answers to and put GA4 to work to ensure you get the answers you need.
Working hard to ensure everything is tracking as it should
Not everything is created equal and GA4 properties are no exception. Whether you use an ‘off the shelf’ solution such as Shopify or your ecommerce store is built on top of something bespoke; I can comb through your GA4 setup to ensure everything that needs t be tracking is doing so and that it’s tracking as accurately as possible too.
Google Consent Mode? Completed it mate.
If you’re based anywhere in Europe, GCM is one of the most important acronyms in analytics. It goes way deeper than just GA4 In fact, it impacts data quality for lots of Google products and services including Google Ads.
Having a properly configured compliance and GCM setup is critical to ensure you’re above board legally and to make sure you haven’t any massive black hole or omissions in your tracking data.
Without a properly dialled in setup, you could be missing out on key conversion and behavioural data from visitors across the globe (especially Europe and the UK).
Mindlessly simple self-serve dashboards
At the end of our time working together, you’ll have super-easy access to your data and insights. Custom build Looker Studio dashboards and reports means you’ll be able to get to the data that matters within minutes – all without having to fight with GA4’s interface to get to it.
Accessing your data should be simple and seamless. Us working together makes that a reality.
If something isn’t working as it should, I’ll pinpoint why
Maybe you don’t need a whole build but you suspect something isn’t working as it should? Get in touch.
I’ll be able to tell you why and precisely what needs to be tweaked in order to get it right.
I work seamlessly with your dev teams and agencies
GA4 (and all web analytics) parks neatly between both dev and marketing. Often developers are needed to implement fixes and customisations. Not only do I work in and with both teams, I also write all the tickets and QA everything too.
TL;DR – I can manage the process of fixing and enhancing your GA4 setup from scratch!