Ecommerce SEO that actually delivers sales growth
Growing organic traffic is important, but making sure it drives sales? Even more so.
Let’s be honest, in the world of ecommerce – investing in traffic growth is virtually meaningless unless that new found traffic is positively driving customer acquisition and sales.
Without the increment in sales, SEO could quickly become an expensive instead of an investment with a solid return.
I focus on the areas that continue to be effective at improving sales.
This means connecting your audience to your product, lessening their inhibitions getting in the way of purchasing from you and finally nourishing and nurturing them to becoming a repeat customer – a customer for life.
SEO gets you found, eCommerce SEO works to get you the traffic, the sale and the customer.
The devil is absolutely in the details
It’s about understanding your customer’s search habits and behaviours on and away from your website.
It’s about identifying the pockets of those super-powerful and long-tail keywords that can be leveraged easier, sooner and are far more likely to drive sales.
It’s about then providing that visitor with then a flawless, friction-free and an engaging user-experience.
Finally, it’s about not only getting the sale, but maximising their spend and making them want to come back.
I can literally talk about this forever, but your time is precious. So what now?