The type of CRO that goes far beyond just A/B testing
Often misunderstood, eCommerce CRO is simply the skill/discipline of turning more visitors in to buying customers, increasing how much they spend and converting more first-time customers in to repeat ones.
I find the reasons why your customers aren’t converting, then get to work fixing them.
Good CRO is about knowing what is costing you sales then seeing where you can add more. Then seeing which fixes and ideas are most likely to deliver the best returns.
Some of the best CRO wins weren’t actually CRO at all
When it comes to eCommerce, your CRO efforts can’t just be restricted to A/B testing. Some of the biggest and best CRO wins I’ve ever placed were addressing bugs that were costing businesses sales or addressing copy to better encourage customers to buy.
My point here is, good CRO goes far beyond working out which version of a page converts the best.
It’s proactively working to deliver the best customer experiences from end to end. Making your website as easy as possible for customers to use and sprinkling in complimentary convenience factors along the way.
So, now you can either hire me to do it, or I can show you how you should.
I want to hire you
No problem, let’s start with an audit, some estimates and let’s get to work! Hit ‘go’ to get in touch.
GOI want you to teach us how
Ok great, when working this way, I consult. You can check out my consultancy service, or hit ‘go’ to get in touch.
GO