An eCommerce audit that tells you precisely where you can do better

Why just have a SEO audit when you can have it all?

Typically, a SEO audit is just that, an audit of your organic traffic performance. It doesn’t highlight why some of your customers aren’t spending or address ways to increase the average spend per customer.

Your audit needs to focus on delivering sales growth, conversion optimisation and customer experience alongside traffic growth. Ultimately an audit that identifies and addresses your eCommerce specific issues and the precise fixes needed to put them right.

To deliver truly sustainable eCommerce growth, there’s much more to consider than just growing traffic.

Quick wins through to long term projects – you get value immediately

Naturally, the reason you’d invest in an eCommerce audit is to see a return. Now, if you can get a return and see it quickly, that’s even better.

This is why your eCommerce audit will be filled with not only long-term projects, but quick fix, low hanging fruit solutions too; enabling you to see improvements and returns quickly.

It’s about highlighting and prioritising your easy fixes with big returns

When you’ve a bunch of things that need attention, how do you prioritise?

By using my years of experience, data and insight, I prioritise the fixes/changes that are the easiest for you to implement and are likely to return your biggest improvements.

I identify the key issues that are costing you sales and customers

For an eCommerce website to be successful, you need customers (repeat ones) and you need sales.

Although your website may be getting both, there are often areas that might be costing you sales and/or those customers. Don’t believe me? Sainsburys.co.uk has three of them.

I identify areas of customer demand you may never knew existed

Your website’s search engine contains a powerhouse of insight and information. Virtually every customer that visits your website will use search to find what they’re looking for.

When customers can’t find the items you sell or worse are looking for items that you don’t – there’s a lost customer and a lost sale every time this happens. I can tell you how these issues are impacting your website.

How do you stack up compared to your direct competitors? I can help answer that for you

I can take a look at where your competitors are in comparison to you for all eCommerce centric areas including SEO, customer experience, and more.

You can then make informed decisions and proactively work on providing a true competitive edge for customers.

Listing lines that aren’t selling? I can look at the reasons why

There can be many factors that influence how well (or not so well) a product sells online. How easy is it to find? Is it categorised well? Does it have the content it needs to get customers to buy?

I can help you to answer these specific questions for these specific items, helping you to focus on improving sales.

I can provide you with the technology you need to set you up for eCommerce success

The world’s best eCommerce stores are investing in eCommerce technology that delivers incredible customer service, unparalleled convenience and intelligent personalisation which all directly improve customer loyalty, purchase frequency and how much their customers spend.

I can help you to identify where your technology gaps are, identify precisely what you need to delight your customers, improve efficiencies and improve sales.

Need help turning your audit in to reality? That’s absolutely my bag

An eCommerce audit is ultimately your recipe card to delivering your next phase of sustainable eCommerce growth. Finding out precisely what you need to fix is one problem, fixing them is a different challenge altogether. I can help with implementation too.

FAQs

What will your eCommerce audit cover?

Your eCommerce audit is bespoke. It’s not about working through a specific set of tasks as such, it’s more about working towards your growth goals and identifying key areas that need to be addressed.

To give you an idea of some of the areas I’ll be focussing on (not all are applicable):