My case studies
See how my work could impact your business.
Ecommerce Site Search Optimisation
An exciting project where I helped Paperchase understand what was behind their self-confessed conversion issue. A intensive and full-throttle project that required in-depth data analytics and transformation of site search.
The results:
- 40% increase in sales from search
- Healthy increase in average order value
- Improved personalised search results
Deleting 50%+ of a website to increase organic traffic
A unique case where removing large amounts of a website reversed traffic erosion from organic search and encouraged sales to bounce back to previous levels.
The results:
- 20% increase in traffic
- Increased SEO budgets
- Reduced dependency on paid search
eCommerce Migration
I led a migration to an all-new CMS and product taxonomy for a £multi-million B2B company; directing both webdev and SEO to deliver a new site that delivered technically and commercially to transform sales and traffic.
The results:
- 175% increase in sales (~£2m)
- Improved customer adoption
- Increased organic visibility