Blog
Glossier, you’re missing out on serious organic revenue. Here’s why.
I’m a big fan of Glossier – their brand, look and feel of their website and product photography, it’s all sharp and super on-point. However, what I particularly like is how they proactively showcase their products across a mix of...
Why Investing in SEO (Without First Optimising Conversion) is a Poor Choice
An often common belief amongst eCommerce brands that are looking to scale is that investing in traffic acquisition / driving more traffic is a sure-fire way to grow sales. That’s not always the case. More importantly, you’re totally capping your...
Analysts at ASOS – here’s the GA rig I’d be asking for right now.
In case you missed it, it seems that the online megastars in the apparel and fast fashion world aren’t wasting time buying up the high street. Update: It looks like ASOS decided to shut down TOPSHOP, TOPMAN and Miss Selfridge...
It’s been one hell of a year… My 2020 roundup
I promised myself that this Christmas, I’d give myself some proper time to rest up, reflect and eat everything in sight before we say goodbye to this right bastard of a year; also known as 2020. For context, I’ve been...
Can we Talk About The Quirks of DebugView in GA4?
So if you’re new to Google Analytics 4 (previously Google Analytics App + Web) then you may have noticed a new menu whilst having a look through the menus called DebugView. It’s not new as such as it’s been in...
My tips (and the big mistakes I’ve seen so far) for Black Friday 2020
So, no pressure Black Friday, but 2020 has been an insanely (determined not to use unprecedented in this post) challenging year for retail. With high-street footfall levels at an all-time low, you’ve certainly got your work cut out this time...
Primark needs a socially distanced queue that wraps 2x around the globe just to clear their £1.5bn stockpile
It’s no surprise that Primark failed to find a favourable route to a sustainable and profitable ecommerce model. However, what did come as a surprise to me is just how hard of a kick in the crown jewels they’ve had...
Primark believe eCommerce wouldn’t be profitable? Here’s why I think that’s bullshit
So in case you’ve missed it, Primark hit the headlines this week unsurprisingly as a result of how COVID-19 has impacted their business to the tune of £650m per month in lost sales. Of course, Primark doesn’t sell online and...
My thoughts on the foreseeable future of eCommerce
Practically every fibre within economics, business and trade is going to feel the shockwaves and impacts of the coronavirus outbreak and as always with a hit of this scale there’ll be winners but most will be losers. It’s also completely...
Two Big Healthcare eCommerce Brands That Have Failed to Optimise for Coronavirus
The global pandemic that needs no introduction It’s properly disruptive and naturally, it’s a worry for many people globally too. However, I’m not a medical expert and I’m in no way pretending to be, but I do know a thing...