Case Study

When you saw the cartoon giraffe on the telly and heard that unmistakable jingle, you knew shit was about to get real. It’s almost Christmas! For anyone born in the UK during the late 80’s and early 90’s you’ll remember...

Ahh yes, Hotel Chcolat – the ‘go to’ mega posh chocolate brand who appear to be doing a great job of wiping out Thorntons (when was the last time you saw one of their stores on the high street?) Also,...

Just like many other Brits I’m a huge fan of Poundland. Bargain central. From their slap-in-the-face Toblerone rip off Twin Peaks bar to being able to spend a fiver on kids’ toys to keep them happy at the park –...

I’m a big fan of Glossier – their brand, look and feel of their website and product photography, it’s all sharp and super on-point. However, what I particularly like is how they proactively showcase their products across a mix of...

I promised myself that this Christmas, I’d give myself some proper time to rest up, reflect and eat everything in sight before we say goodbye to this right bastard of a year; also known as 2020. For context, I’ve been...

So, no pressure Black Friday, but 2020 has been an insanely (determined not to use unprecedented in this post) challenging year for retail. With high-street footfall levels at an all-time low, you’ve certainly got your work cut out this time...

It’s no surprise that Primark failed to find a favourable route to a sustainable and profitable ecommerce model. However, what did come as a surprise to me is just how hard of a kick in the crown jewels they’ve had...

So in case you’ve missed it, Primark hit the headlines this week unsurprisingly as a result of how COVID-19 has impacted their business to the tune of £650m per month in lost sales. Of course, Primark doesn’t sell online and...

Practically every fibre within economics, business and trade is going to feel the shockwaves and impacts of the coronavirus outbreak and as always with a hit of this scale there’ll be winners but most will be losers. It’s also completely...

The global pandemic that needs no introduction It’s properly disruptive and naturally, it’s a worry for many people globally too. However, I’m not a medical expert and I’m in no way pretending to be, but I do know a thing...