9 May 2022I’m a big fan of Glossier - their brand, look and feel of their website and product photography, it’s all…
28 February 2022An often common belief amongst eCommerce brands that are looking to scale is that investing in traffic acquisition / driving…
11 February 2021In case you missed it, it seems that the online megastars in the apparel and fast fashion world aren't wasting…
31 December 2020I promised myself that this Christmas, I'd give myself some proper time to rest up, reflect and eat everything in…
4 December 2020So if you're new to Google Analytics 4 (previously Google Analytics App + Web) then you may have noticed a…
3 November 2020So, no pressure Black Friday, but 2020 has been an insanely (determined not to use unprecedented in this post) challenging…
20 May 2020It's no surprise that Primark failed to find a favourable route to a sustainable and profitable ecommerce model. However, what…
23 April 2020So in case you've missed it, Primark hit the headlines this week unsurprisingly as a result of how COVID-19 has…
17 March 2020Practically every fibre within economics, business and trade is going to feel the shockwaves and impacts of the coronavirus outbreak…
12 March 2020The global pandemic that needs no introduction It's properly disruptive and naturally, it's a worry for many people globally too.…
