An often common belief amongst eCommerce brands that are looking to scale is that investing in traffic acquisition / driving more traffic is a sure-fire way to grow sales. That’s... read more →
In case you missed it, it seems that the online megastars in the apparel and fast fashion world aren't wasting time buying up the high street. Update: It looks like... read more →
I promised myself that this Christmas, I'd give myself some proper time to rest up, reflect and eat everything in sight before we say goodbye to this right bastard of... read more →
So if you're new to Google Analytics 4 (previously Google Analytics App + Web) then you may have noticed a new menu whilst having a look through the menus called... read more →
So, no pressure Black Friday, but 2020 has been an insanely (determined not to use unprecedented in this post) challenging year for retail. With high-street footfall levels at an all-time... read more →
It's no surprise that Primark failed to find a favourable route to a sustainable and profitable ecommerce model. However, what did come as a surprise to me is just how... read more →
So in case you've missed it, Primark hit the headlines this week unsurprisingly as a result of how COVID-19 has impacted their business to the tune of £650m per month... read more →
Practically every fibre within economics, business and trade is going to feel the shockwaves and impacts of the coronavirus outbreak and as always with a hit of this scale there'll... read more →
The global pandemic that needs no introduction It's properly disruptive and naturally, it's a worry for many people globally too. However, I'm not a medical expert and I'm in no... read more →
So today I had a bit of an epiphany. Broken links in AHREFS appear to only be reported as such if the server that's in receipt of the link responds... read more →