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Author:
Luke Carthy
How to get ROAS for Ecommerce SEO using Google Analytics
12 February 2025
Have you ever considered measuring SEO in the same way that paid ads and paid social are measured? Well, it’s…
Should you bother investing in your product descriptions?
20 February 2024
Having worked with many different ecommerce brands and websites at varying stages and levels of success, this has to be…
GA4 Is Likely Exaggerating Your Direct Traffic (and here’s how to fix it)
16 January 2024
Ahh, Google Analytics 4 - as controversial as it is powerful. Love it or hate it, it’s here to stay…
Let’s Talk Shop: Wilko vs. B&M – Is WIlko’s downfall due to poor SEO?
11 September 2023
Episode Summary Don't have the time to watch or just prefer to read? I've got you covered. You can review…
Why the Auto Migration Feature for GA4 Is A Bad Move
6 February 2023
If you haven’t already heard the news, Google have announced that in March 2023 they’re going to automatically migrate properties…
Should You Choose Headless Commerce? The Pros & Cons
27 January 2023
What is headless commerce? Ultimately headless commerce allows you to separate the backend of the website from the front end.…
Toys ‘R’ Us Are Back! (But their links and traffic are not)
10 October 2022
When you saw the cartoon giraffe on the telly and heard that unmistakable jingle, you knew shit was about to…
#BrightonSEO slides – Faceted Nav
6 October 2022
Ok so brutal honesty, I knocked up this post about an hour before my talk. It's not pretty, but it…
5 Things I’d change to boost conversion for Hotel Chocolat
23 August 2022
Ahh yes, Hotel Chcolat - the ‘go to’ mega posh chocolate brand who appear to be doing a great job…
Poundland has made a costly ecommerce mistake and here’s why
8 June 2022
Just like many other Brits I’m a huge fan of Poundland. Bargain central. From their slap-in-the-face Toblerone rip off Twin…
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